Apple last week released a second wave of iPad bus stop ads, changing the imagery from books and photo browsing to more interesting tasks like web browsing (facebook) and video watching.
It’s telling that they chose to highlight Vimeo, rather than YouTube, in these ads. Vimeo, while excellent, has nowhere near the currency or resonance with the general public as YouTube, rendering the ads less effective, I have to believe. And both services have full HTML 5 support for video. YouTube’s iPad interface is especially nifty. But clearly, given their brewing war with Google, featuring a Google property like YouTube in an Apple advertisement is just not in the cards anymore.
iPad outdoor ad in SF
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