Rick Muñoz » apple http://rickmunoz.com observing design Wed, 16 May 2012 23:33:02 +0000 en hourly 1 2008 rick.munoz@gmail.com (Rick Munoz) rick.munoz@gmail.com (Rick Munoz) design, democrats, politics, culture, environment, California 1440 http://www.rickmunoz.com/img/theRickShow-144.jpg Rick Muñoz » apple http://rickmunoz.com 144 144 National, environmental, and California politics; slices of life in San Francisco; automotive culture; and user experience design. The Rick Show, hosted by Spider Rick Munoz. I discuss a variety of topics: national, environmental, and California politics; slices of life in San Francisco; automotive culture; and user experience design. experience design, interface design, car design, environment, politics, San Francisco, California, cars Rick Munoz Rick Munoz rick.munoz@gmail.com no no Apple higlights Vimeo, not YouTube in new iPad ads http://rickmunoz.com/2010/06/09/apple-higlights-vimeo-not-youtube-in-new-ipad-ads-2/ http://rickmunoz.com/2010/06/09/apple-higlights-vimeo-not-youtube-in-new-ipad-ads-2/#comments Wed, 09 Jun 2010 21:33:27 +0000 Rick Muñoz http://rickmunoz.com/2010/06/09/apple-higlights-vimeo-not-youtube-in-new-ipad-ads-2/

Apple last week released a second wave of iPad bus stop ads, changing the imagery from books and photo browsing to more interesting tasks like web browsing (facebook) and video watching.

It’s telling that they chose to highlight Vimeo, rather than YouTube, in these ads. Vimeo, while excellent, has nowhere near the currency or resonance with the general public as YouTube, rendering the ads less effective, I have to believe. And both services have full HTML 5 support for video. YouTube’s iPad interface is especially nifty. But clearly, given their brewing war with Google, featuring a Google property like YouTube in an Apple advertisement is just not in the cards anymore.

iPad outdoor ad in SF

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