Caught this one driving past me on 16th in the Mission. A real time capsule. From an old article about the car:

The DeSoto Custom Club Coupe, of which 18,431 were built, tipped the scales at 3585 lbs and was priced at $2,156. The 6-passenger car … had chrome trim that distinguished it from the DeLuxe line. Two short chrome strips were added to front fender lower sides…