Apple last week released a second wave of iPad bus stop ads, changing the imagery from books and photo browsing to more interesting tasks like web browsing (facebook) and video watching. It’s telling that they chose to highlight Vimeo, rather than YouTube, in these ads. Vimeo, while excellent, has nowhere near the currency or resonance [...]
Apple higlights Vimeo, not YouTube in new iPad ads
Apple last week released a second wave of iPad bus stop ads, changing the imagery from books and photo browsing to more interesting tasks like web browsing (facebook) and video watching. It’s telling that they chose to highlight Vimeo, rather than YouTube, in these ads. Vimeo, while excellent, has nowhere near the currency or resonance [...]